The purpose of a new business launch press release is to inform the public, media, and potential users about the business launch and encourage strategic partnership and engagement. A new business launch press release should follow the standard AP style format and stay within 350-450 words. It provides essential details about the business name, significant development, initiative, and its benefits to users. What is a New Business Press Release?Ī new business press release is a brief public announcement by a company to introduce a new business to the market. A well-crafted new business launch press release can be the key to generating buzz, attracting media attention, and engaging potential users. Launching a new business is an exciting milestone, but its success greatly depends on effective promotion. You can write a great press release by following a template or using a press release sample. A new business launch press release helps you share your story and let the world know what your new business is all about, what makes it different and your visions as well.