The upside for the content creator is that the TikTok logo watermark, complete with the creator's name, equals instant branding. (You don't get the Share as GIF option on the desktop, however.) TikTok downloads on the desktop. That's the right thing to do if you want others to see it. Or share directly to your WhatsApp, Facebook, Twitter, Telegram, LinkedIn, or Pinterest account. Just right-click on the video to get the option. You can also easily save videos on the desktop via or the desktop TikTok app. One is Save video, like above, but scroll a bit and you'll see the option for Share as GIF. If you just want a little snippet of a TikTok video to use as an animated GIF, that's also an option-click the share button (the arrow pointing right) and look at the gray icons at the bottom. (Note: this only works if the creator marks the video as 'Public.' If it's listed as 'Private,' you won't see the save option.) The video is placed in your phone's camera roll, and you'll see options to share the video from there to SMS, Facebook, WhatsApp, or other services. To make it happen, simply hold down a finger on the video, and in the menu that pops up, tap Save Video at the top.